COVID Crisis Law Jobs: Don’t Just Put Yourself Out There

Why did you put yourself on the market in the first place? Were you were passed over for a promotion or you just don’t fit in? Does the money change things? Will the issues of the past continue to be a problem?

Law Jobs

During this pandemic . . .
Don’t just put your toe in the water. Law school doesn’t prepare you for how to manage your career. They don’t teach you how to strategically position yourself in an ever-changing marketplace.

“Do your research. Dig into the company’s financial health to assess job security. Look at where its funding comes from, and make sure the projects you’ll be working on seem stable.  Don’t lose sight of the long-term. Remember your career goals. Will this help you get there? Is the opportunity likely to come up again in the months to come?”

— Rachel Feintzeig, Work Life Balance writer for the Wall Street Journal, Do You Dare Switch Jobs in the Coronavirus Economy.

Should I stay or should I go?

Layoffs were commonplace in the legal industry during the Great Recession. For now, large firms are opting to cut pay, reduce hours and furlough lawyers. Law firms specializing in family, housing and criminal law have been hardest hit due to local government offices being closed. Many firms are asking for more lateral associates and staff.

Counteroffers are up. 

Interviewing and getting offers is not the way to negotiate a better compensation package. It’s a career killer. What you don’t want to do is create an environment of mistrust. You don’t want to put your career in jeopardy.

Your reputation at the firm will never be the same.  There will always be a question of your loyalty. They simply will not trust you anymore.

Accepting a counteroffer is likely to damage your relationship with your current firm. Think about it, you just told your firm you are leaving and are now only staying because they threw some money at you.

“In my over twenty years as a legal recruiter, accepting the counteroffer results in being pushed out the door 85 to 90% of the time. The candidate is either let go for someone less expensive, or the promises made did not pan out. About 3- 6 months after the counteroffer is accepted, I get a call.”  – Shari Davidson, President of On Balance Search Consultants.

Shari Davidson – “On Balance Search focuses on Law Firm – M&A, Lateral Partner & Associates and Succession Planning. It’s all about monetizing your book of business and planning so you and your firm can be prepared for the future.”

Ready to start you search? Visit OnBalanceSearch.com to schedule a consultation.

 

 

About On Balance Search Consultants
On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises experienced attorneys at every stage of their career to take them to the next level. From making the lateral partner move to succession planning.

Shari takes a proactive approach to advising law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm. On Balance Search identifies opportunities that exist today, not down the road.

Contact us today. Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader. Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

Confessions of a Legal Recruiter: This Is Not Business as Usual

This is not business as usual.

Now is the time to take a hard look at your circumstances and plan your way forward out of this pandemic.

The world-wide lockdown has triggered a financial crisis the likes of which never seen. Everything depends on how long the crisis lasts. The recession will be painful, but short-lived, giving way to a robust recovery.

During this crisis, social distancing necessitates and accelerates our adopting technology to get back to doing business.

During this crisis, social distancing necessitates and accelerates our adopting technology to get back to doing business.

“I lived through 911. We got right back to it and started to rebuild. It’s not going to be business as usual. New Yorkers get that, they are resilient, innovative and smart.” — Shari Davidson, President of On Balance Search.

During this crisis, social distancing necessitates and accelerates our adopting technology, to get us back to doing business.

Telecommuting
Teleconferencing is now the new way to get things done. That’s not going to change. Congress and our Courts are going to rely on video for court appearances, closings, and other meetings.

“Tragic and scary as the Coronavirus is, like most Black Swan events, it revealed weaknesses and opportunities.  We will continue to feel the pain of the weaknesses for some time to come.

One of the great opportunities to arise is the recognition and forced implementation of virtual meetings; this is a game-changer in a million ways! Adapting to how to best use it as a tool is going to determine the success or failure of many companies.” — Joe Chatham, Managing Partner and Founder of USA 500 Clubs, LLC.

What We Do Know
We have a good idea of what areas of law are going to be in high demand. The downturn will necessitate a need for bankruptcy and restructuring lawyers, divorce attorneys, there will be liability class action lawsuits and price gauging cases. And as we emerge from this crippled global economy there will be illegal discrimination cases for lay-offs and litigation to get out of commercial contracts and real estate lease agreements.

Some industries have not been as hard hit as others. Notably, Government related positions are on the uptick as a result of the COVID-19 pandemic.

Take Advantage of Downtime

  • Refine your soft skills (communication styles, marketing plan etc.).
  • Clean up your social media pages.
  • Keep networking during this time of social distancing.
  • Update your LinkedIn profile.
  • Ask for recommendations.
  • Join relevant groups (check out USA 500 Clubs).
  • Reach out to new and existing contacts.
  • Comment on people’s posts.

Work With A Legal Recruiter
Even if you haven’t been laid off or furloughed your firm may be cutting back.

That raise or promotion you were in line for is most likely not happening.

Look for a legal recruiter who is known for their integrity. Sit down with a trusted advisor who has a track record of success. When this thing starts to normalize, you’ll be well poised to get back on track.

“This is a good time to get your ducks in order. Updating your CV, getting writing samples ready, updating marketing plans etc.  Create a strategic plan that is ready to execute when the time is right.” — Shari Davidson.

Your ability to rise up during this crisis will make or break your career. Research what firms and areas of the law are well suited for your unique skill set.

Work with a recruiter to help you strategize and navigate the next step in your career. You going to need to create a compelling story about your successes and the number of clients you have brought in house and the billable hours you have earned. Your legal recruiter will help you pull it all together.

During this time of uncertainty know that this is not going to be easy, there are jobs out there. Stay strong, be patient, persistent and persevere.

 

About On Balance Search
On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises experienced attorneys at every stage of their career to take them to the next level. From making the lateral partner move to succession planning.

Shari takes a proactive approach to advising law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm. On Balance Search identifies opportunities that exist today, not down the road.

Contact us today. Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader. Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

 

Sharpen Your Pencil: The Lateral Partner Questionnaire (LPQ)

The LPQ or the lateral partner questionnaire is the most daunting step in the due diligence process for a partner moving to a new law firm. It’s an arduous task, don’t delay. Get it done.

Sharpen Your Pencil: The Lateral Partner Questionnaire (LPQ)

Be Honest & Thorough

Do not skip any sections. Do not be vague. Accurately detail any late taxes, bankruptcy, bar discipline, criminal history, malpractice, discrimination claims, and investigations. It’s very important to begin your relationship with your future partnership with integrity and open transparency. 

Most LPQs require a minimum of 2 years prior history, and some as much as 5 years. Pulling this information together can be a challenge. Here is a quick list of subjects you will likely address in written or verbal form:

Education

  • Bar Admissions
  • Courts
  • CLE’s

Compensation History & Future Expectations

  • Your current employer
  • Billable Hours Recorded
  • Standard Billing Rate
  • Average Billed Rate
  • Amount Billed
  • Amount Collected
  • Tax Returns
  • Bankruptcy
  • Portability of Clients

 

Previous Employer History

  • References and Reason(s) for Leaving
  • Discipline and Sanctions
  • Claims and Litigation
  • Criminal history
  • Malpractice Claims
  • Discrimination Claims
  • Government Investigations


Business Relationships

  • Professional Organizations
  • Board or Officer Positions
  • Pro Bono
  • Conflicts of Interest
  • Client Financial Situations
  • Restrictions / Limitations Based on Partnership Agreements


Value Proposition: Business Plan

Detail your business development plan addressing prospective clients and estimated revenues as well as non-client referral sources, unique skills sets and existing client base. Be sure to include any other information that is relevant or of value to the new partner candidacy.

Hire a Top Legal Recruiter

Don’t lie to me. Don’t inflate or overestimate your book of business. This is the quickest way to sour your new partnership. During due diligence or after being hired, more times than often any inaccuracies in your qualifications and past performance will come up. When time comes to cut back, you’ll be at the top of that list.  

Want to learn more ways to make it rain? Subscribe to our blog https://www.onbalancesearch.com/category/blog-page/.

About On Balance Search Consultants

On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.

Contact us today.  Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader.  Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

June 5, 2018 – Landlord Tenant Law including Ethics, CLE

Landlord – Tennant Law & Ethics: Keys for Lease Drafting, Dealing with Problem Tenants and do so ethically.

Tuesday, June 5, 2018
8:00 am – 11:00 am
Hofstra University Club
225 Hofstra Boulevard
Hemstead, NY 11550

516-463-5031

This program is approved for the following credit hours:
2.0 CLE for Attorneys
2.0 CPE for CPAs & EAs

R.S.V.P. events@ultimateabstract.com Must R.S.V.P. to attend.!

June 5.2018 - Landlord Tenant Law & Ethics

“Can’t attend one of our LIVE CLE Classes? Take advantage of my exclusive 20% discount code by clicking here or call 212-776-4943 ask for ext.150 and make sure to mention discount code: OBSC”

Sponsored By:
On Balance Search Consultants Twitter Cover Photo

About On Balance Search Consultants 
On Balance offers great insight and industry intelligence. Shari Davidson advises law firms on how to take a firm to the next level and helps rising talent to make the transition to the right firm.

Contact us today call 516.731.4300 or visit our website at https://www.onbalancesearch.com.

June 6, 2018 – What Lawyers Should Know about the Grievance Committee CLE

A two hour ethics update and What Lawyers Should Know about the Grievance Committee — A Practical Approach including a discussion of The New Attorney Disciplinary Rules, Attorney Escrow Rules, Real Estate  Scams and Attorney Professionals ( or Lack of Same ).

Wednesday, June 6, 2018
8:00 am – 11:00 am
Anchin, Block & Anchin
1375 Broadway
New York, NY 10018

212-840-3456

This program is approved for the following credit hours:
2.0 CLE for Attorneys
2.0 CPE for CPAs & EAs

R.S.V.P. events@ultimateabstract.com Must R.S.V.P. to attend.!

June 6, 2018 - Ethics Update

 

“Can’t attend one of our LIVE CLE Classes? Take advantage of my exclusive 20% discount code by clicking here or call 212-776-4943 ask for ext.150 and make sure to mention discount code: OBSC”

Sponsored By:
On Balance Search Consultants Twitter Cover Photo

About On Balance Search Consultants 
On Balance offers great insight and industry intelligence. Shari Davidson advises law firms on how to take a firm to the next level and helps rising talent to make the transition to the right firm.

Contact us today call 516.731.4300 or visit our website at https://www.onbalancesearch.com.

Confessions of a Legal Recruiter: Collaborate With Powerful Professionals To Grow Your Book Of Business

In our previous article, we discussed how Smart Rainmakers Just Don’t Network At the Bar Association.  You’ve got to network with the right group of people who can help grow your business. Once you’ve selected the right groups to network with, you’ve got to make the most of your time.

Confessions of a Legal Recruiter TM .001

Now that you’ve decided on the organizations you will network with, let’s talk about how to best leverage these powerful new connections. “Be honest about your skill set. You’ve have got to bring it when you’re out there networking. Better be prepared. Here are a few books I highly recommend you read to make it rain,”, said Legal Recruiter Shari Davidson of On Balance Search Consultants.

Consistently work on improving your skill set and at the same time get out there to further new relationships:

  1. Actively listen to your network by being more emotionally intelligent. 
  2. Measure up. Understand who is your audience and what moves them. 
  3. Follow the money. Assess the relationship’s potential for success. Will this connection lead to new leads or help you achieve your business goals? If not, move on! And be polite. You never know if that relationship may one day turn into a big payday.
  4. Nurture the relationship. How can you help them with their business or on a personal level?
  5. Prioritize. Determine which relationships have the potential to yield more business. Spend more time with those who will bring in the most business. Reciprocal relationships tend to the most profitable. Continuously look for new ways look for ways to further existing relationships that make money.

“There is nothing better than face-to-face networking. Having said that, integrating social media networking into your game plan helps save time and can make meetings so much more successful,” said Shari Davidson. LinkedIn is a great digital channel to    research and connect with other professionals. 

  • Establish yourself as an authority in your chosen field and create credibility as a leader in the category by regularly blogging through this powerful social media network. 
  • Research new business prospects and your competition.
  • Follow companies and industry leaders. 
  • Join powerful LinkedIn groups and start nurturing new relationships. 

Mind Your Manners 

Think about what you’re saying. Never post anything that you cannot defend or that may be potentially damaging to your reputation. And don’t just post about things that no one gives a hoot about. 

Substance and style. Less is typically more. On or off-line, carefully craft and curate your content. It’s not how much you post or share. It’s all about creating a substantive conversation with your core stakeholders. Be smart, savvy and strategic about what you say and who you talk to. 

Actions speak louder than words. 

There are ways that things get done, and there are simply things one should never say or do. Know the do’s and don’ts  . . . 

  • Arrive on time.
  • Dress appropriately.
  • While networking never eat or drink alone and don’t order before your guest arrives. 
  • Provide your mobile phone to keep in contact leading up to meet-ups.  
  • Remember to thank people for taking the time, for offering their insights and for returning your phone calls.  
  • Never “slam” your competitors, instead keep the conversation positive and focused on furthering the relationship. 
  • Let them do the talking, listen and thoughtfully contribute to the conversation. Less is more. 

And never, never, never have more than two drinks. Many professionals don’t drink at all. Eat before you go to a party or networking event. Most of the time the food is either detrimental to your diet plan, or you’ll be spending precious time waiting to get some food. 

Make the most of your time and start building that powerful network that will bring in more business. Make it rain!

Want to learn more ways to make it rain? Subscribe to our blog https://www.onbalancesearch.com/category/blog-page/.

In our next article, we will talk about, Creating a Powerful Mastermind Group to Make it Rain. 

About On Balance Search Consultants

On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.

Contact us today.  Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader.  Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

Confessions of a Legal Recruiter: Smart Rainmakers Just Don’t Network at the Bar Association

Time is simply something none of us have. Therefore, you need to work smart.

Article originally ran in Above the Law, April 18, 2018.

Article originally ran in Above the Law, April 18, 2018.

 

Time is simply something none of us have. Therefore, you need to work smart. The sum total of your efforts must bring in new business. Make sure you are connecting with the right people, who can help you in business development. Constantly assess what is working, and what is not.

Organizations are a great way to build new relationships that can bring in new business. An obvious choice is the Bar Association. “As a legal recruiter this I cringe every time hear this is the only place you are networking.  Why you ask? Why would you put yourself in the mix with your peers to slug it out to win new business when you can find more fulfilling and better ways to make it rain?” — Shari Davidson, On Balance Search Consultants.

How do you choose a group? What is your practice area and who are your clients?  Ask yourself where and who you should network with before you join a group. Follow these steps to ensure you pick the right group.

I . Clearly define your business’ values.
A great place to start is your mission statement. Don’t have a business plan? Get one. Clarifying your mission will help you see the natural connection between your organization and a potential new partner.

II.  Determine the criteria for the potential new group.
Consider criteria such as the size of the organization, the age of the organization and whether the type of group:

Non-Compete Groups
Referral groups like BNI and Gotham offer non-compete exclusivity. Being the only lawyer in the group can be advantageous. But don’t just jump in, consider who is in the group first? If the group is a bunch of Mary Kay Representatives or Landscapers, this may not be a good source of new business for you.

Professional Groups
Consider partnering with other trusted providers such as Attorney Accountant Networking Groups (AANG). These groups, as well as CPA and Insurance firms, Architects, Engineers, and yes, Bar Associations may have sub committees that don’t only have attorneys in them. Like, WE CARE Fund, (the nationally recognized charitable arm of the Nassau County Bar Association) may also prove to generate a steady stream of new clients.

Industry Associations
What are the new trends in legal work? Get creative, research associations that match up with your practice area of law. Consider women’s groups or new burgeoning fields such as cybersecurity. Consider verticals that require your expertise. Build-outs in construction need attorneys well versed in mapping out the legal commercial legalese for everything from airports, dams and tunnels. Other verticals to consider are hotels, restaurants, strip malls or sports complexes. Your competitors are not going to be working these niche industries. Stand out and become the leading authority in these fields of law.

Personal Social Groups
Let your interests and passions guide you. Perhaps you are an avid bowler, cyclist or runner. Do you have a passion for art, history, or horses? These networks may prove to be a major new source of business. Political organizations can be a good place, just remember this can also backfire. Let’s face it, everything is political. Steer clear of politics.

Charitable Organizations
Shari Davidson, ” As a member of the American Heart Association Charitable Estates Committee I routinely interface with attorneys, CPA’s, insurance agents and many other trusted advisors on the council. Groups like this are a great place to align your brand or firm and can be a fulfilling experience leading to forging new friendships and new business.”

There are so many reasons why you should put yourself within a powerful network that has, “the resources, tools, and experience to help the professional community … creating an impactful win-win for all.” said Ed Rodbro, Sr. Advisor Charitable Estate Planning for the American Heart Association.

Start building strong relationships and establish yourself as an expert in your field of law. Working with a charity can become a fulfilling way to further the mission of your organization while helping your community.

III.  Select an organization whose values are consistent with your own.
Ask yourself if you like the organization’s board members? Do you feel comfortable working with them? If an organization makes you feel uneasy, then trust your gut. Move on.

Don’t waste time and money getting to know a group that can’t help you. Look at the metrics, trends, and risk mitigation when assessing where to source new business. There is more to networking than securing the mailing list from the business chamber.

Nurturing relationships takes time, set yourself up for success. Get to know one or two contacts at an event. Don’t try and get everyone’s business card. Take an interest in who you meet, learn more about what they do, what’s important to them and make sure you remember them. Invariably you’re going to meet up with that person again. Leverage these new relationships.

Keep a small notepad with you or use an app on your smartphone to take notes. Ideas will pop into your head when chatting with a friend or networking at an event. Write it down, that way you won’t forget. You are a resource and expert in your field, you often are asked for your assessment and opinion on an issue.  Make a note. You are now well on your way to penning that new article or writing a that book you’ve been talking about.

Once you’ve selected the right groups to network with, you’ve got to make the most of your time to bring in the business. In our next article we will help you leverage these powerful new connections.

Want to learn more ways to make it rain? Subscribe to our blog https://www.onbalancesearch.com/category/blog-page/.

About On Balance Search Consultants

On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.

Contact us today.  Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader.  Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

The Pros and Cons of Remote Work

Is Remote Work the Right Choice for You? by Sylvia Dahlby with permission from SmartSearch.com

Is Remote Work the Right Choice for You? by Sylvia Dahlby with permission from SmartSearch.com

 

Selecting to work remotely versus onsite at your employer should not be a decision made in haste. It takes a bit of introspection along with consideration of your lifestyle and workstyle. At first blush, working remotely may seem like a no-brainer, but there are, potentially, as many cons as there are pros.

Q: What factors do I need to consider?

Not everyone is self-motivated enough to work from home, or you may not feel comfortable working alone with little or no supervision. While the Internet, office intranets, and technology like teleconferencing support interaction and collaboration with remote coworkers, you may need in-person mentoring, or on-the-job training, or simply prefer the inter-office comradery and on-site visibility necessary to learn the business and foster career advancement opportunities. You may also need to be physically present if you manage others. There are many factors like these where you might want to consider working from home only part of the time, perhaps just one or two days a week, and spend more time in the office to better build and nurture professional relationships.

Q: What skills do I need to work from home?

You must be good at your job and already possess whatever skills are needed in your profession to succeed. You’ll need to be comfortable with technology to work remotely and communicate effectively with your associates, whether they’re in the next town or halfway around the World. In addition to proficiency in your job, working from home requires a lot of “soft skills” like dependability, responsibility, and ability to inspire confidence and trustworthiness in your management and co-workers.

Q: What else should I know about working from home?

Don’t try telework if you think working from home will enable you to look after your children or elderly parents/grandparents. While working from home can provide more flexibility and work/life balance, you will likely have regular hours that require you to be at your desk and available for coworkers, vendors or clients via email, phone or online. It takes discipline to stay focused on the job, a lot more so than when you’re physically in an office environment. It’s advisable to have a dedicated office space in your home, preferably with its own door so you can shut out the background noise, interruptions from family members, and focus on your job. Not everyone can limit the distractions that often happen when you work at home.

If possible, ask around. Find people who have a similar job to yours and get their insight on what it’s like to be a remote worker. Ask about the pros and cons, then determine if these align with your natural work style or if there will be potential obstacles to impede your performance.

Remote work is not a choice for everyone. Some people are very social and are more productive in an onsite workplace environment versus working remotely from home. So, before you jump to make the decision, please consider the points in this article and think objectively about your workstyle and what motivates you about your job.

Originally posted March 1, 2018 on smartsearchonline.com 

BYLINE: Sylvia Dahlby, Society for Human Resources Management (SHRM) Hawaii Chapter), an early adopter of working from home, and Rainmaker at SmartSearch applicant tracking software.

About SmartSearch

Since 1986, Advanced Personnel Systems, Inc. leads the way in the development and deployment of quality talent management and recruiting solutions. For over three decades APS, Inc., makers of SmartSearch talent acquisition and staffing management software, has been creating applicant tracking systems to streamline sourcing, recruiting and hiring in one easy-to-use solution. We help our clients recruit at the speed of life and stay ahead of the curve in the ever-changing recruitment landscape. www.smartsearchonline.com

About On Balance Search Consultants

On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.

Contact us today.  Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader.  Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.

Making It Rain: Law Firm Business Development Strategic Plan

Take control of your practice. Put yourself in a position to attract and retain clients you admire and find challenging and interesting. Become less dependent on others to feed your pipeline.

Create a three-pronged approach [ Purpose, Strategy & Participation ] that leverages your transactional skills and business contacts to grow your client base.

Take control of your practice. Put yourself in a position to attract and retain clients you admire and find challenging and interesting. Become less dependent on others to feed your pipeline. Create a three-pronged approach [ Purpose, Strategy & Participation ] that leverages your transactional skills and business contacts to grow your client base.

Purpose 

Commit to marketing activities and prospects that are consistent with your area of expertise and best fit for bringing in new billings. Take the time to identify what your areas are opportunity markets and how to best acquire clients.

Your plan must establish you as a leader in your area of law. Become a leading authority on the policies and procedures that matter to the future direction of the firms you represent and plan on securing.

Strategy

It’s a known fact that 80% of all business comes from existing clients. Visit your top clients at their places of business each quarter or at least annually. Regularly set up a breakfast, lunch or dinner with clients, prospects or a referral sources. Be actively involved in a well-chosen organization and write articles, join committees of important interest to your client base.  Hold events for your client base; lectures, networking, community-based events etc.

Start networking and continually create authority and trust: 

WHERE TO NETWORK:

  • Focus on trade or industry organizations
  • Community or political alliances
  • Social or alumni groups
  • Client breakfasts, lunches, dinners and functions

CREATE AUTHORITY & TRUST

  • Regularly contribute to legal articles in leading publications.
  • Speaking engagement to industry groups.
  • Client seminars.
  • Teach at local university or college.
  • Sponsor (CLEs, Charity Events, Community Relations, etc.).
  • Publish monthly newsletter and or write a book.
  • Pro bono work.
  • Provide and or acquire ongoing training and professional development.

Participation & Accountability

Evaluate what is working, areas for opportunity and efforts that have not yielded results must be reworked or eliminated from the action plan. Review your progress every three months.

Here are a few guidelines to help you develop your individual marketing plan:

  • Play to Your Strengths and Personality.
  • Be Consistent with Firm Goals and Objectives.
  • Focus Your Attention – strategically in activities that will enhance your credentials and allow you to build relationships with key individuals. A plan helps you be more proactive and eliminates distractions.
  • Be Simple and Realistic And Achievable.
  • Be as Specific as Possible.
  • Motivate Yourself – do the things you need to do in order to achieve long-term success.
  • Change Over Time – Make adjustments as needed. 

Business development takes time, and it’s a necessary, ongoing process to create a continuous, constant flow of new business.

About On Balance Search Consultants

On Balance offers great insight and industry intelligence. Shari Davidson, president of On Balance Search Consultants, advises law firms on how to take a firm to the next level and helps rising talent make the transition to the right law firm.

Contact us today.  Call 516.731.3400 or visit our website at https://www.onbalancesearch.com.

Please note that the content of this blog does not constitute legal advice and is only intended for the educational purpose of the reader.  Please consult your legal counsel for specifics regarding your specific circumstances and the laws in your states pertaining to social media and any legal restrictions regarding the law.